Experience & Interaction · Zoo Media · Live
Zoo Media Agency Hub
Seven agencies. One URL. Zero brand compromise.
Seven agencies sharing one generic Linktree. Brand identity erased. Data owned by someone else.
Custom micro-site on their own domain. Every click tracked. Every agency distinct.
Context
Eight agencies. One network.
Zoo Media is India's largest independent marketing network — eight specialist agencies under one umbrella, each with its own identity, clientele, and positioning.
FoxyMoron handles creative. Rabbit Hole does video. Pollen owns influencer. Starter Labs runs D2C. TMCP covers sports. XP&D manages events. Phosphene builds tech. Metaform does Web3. Eight distinct voices — none of them interchangeable.
01
The brief was the problem.
"Set up a Linktree. Consolidate the Instagram bio links."
Linktree turns every brand into the same page — identical buttons, identical layout, identical nothing. For a network built on differentiation, that's not a solution. It's a step backwards.
Beyond brand erasure: Linktree owns your data. Every click, every visit, every user who came through that bio link — none of it belongs to Zoo Media. You're renting an audience on someone else's platform and paying them for the privilege.
02
Reframe the brief entirely.
The ask was link consolidation. The real need was a branded entry point the network actually owned — on their domain, with their data, in their voice.
Each agency keeps its visual identity. No flattening into generic buttons.
Full Google Analytics on all clicks. Zoo Media owns every signal.
Lives on zoomedia.in — not a third-party tool with its own branding.
03
Decisions, not decoration.
Every choice on this page had a reason. Card grid over linear list — because differentiation needs space. Above-the-fold agency names — because most users arrive from mobile and leave fast.
Card grid, not a list
Linear lists create hierarchy. Cards create parity — no agency feels secondary.
Thumb-zone first
Instagram traffic is almost entirely mobile. The primary tap targets are where thumbs land naturally.
GA4 on every interaction
Figma specs included event trigger notes for the developer. Tracking was non-negotiable from day one.
Framer prototype before handoff
Responsive reflow was demonstrated in-browser, not on a static artboard. No surprises in dev.
What it proved
A brief is a starting point, not a solution.
The ask was "set up a Linktree." The outcome was a fully owned, analytics-connected, brand-accurate entry point for India's largest independent marketing network.
That shift happened because the brief was questioned before the design started. Seven days of work. Zero third-party dependency. Every click tracked. Every agency distinct. A small project that made the right calls.